And if you have the sickening feeling this is only the beginning, you’re not alone. Trump, I’ve often said, is a manifestation of Loki, the god of misrule. Misrule breeds chaos. Chaos breeds violence. A political party that chooses Loki for its leader is a political party with a rank-and-file choosing chaos.
– from Trump is Loki in Commentary Magazine
This is from a few weeks ago, and it’s only one facet, but it’s still a good point.
Trump seems to delight in creating chaos, and he is more than willing to say untruths in order to create chaos. It gets people riled up, whether they latch onto what he says out of their own anger, or whether they react to it in disbelief and anger.
Trump embodying Loki is also why his campaign keeps baffling level headed people. He’ll say or do something outrageous, commenters assume he will alienate voters, and yet it either brings more support for him or has no discernable impact. That’s one reason why it’s conceivable that he may win the election. (In addition to Republicans voting republican, people voting to keep Clinton out of office, and the justified anger, frustration, and hopelessness many in the US experience which bring them to vote for someone speaking to their anger even if is solutions are nonsensical, uninformed, and absurd.)