“In many ways the performances of Donald Trump remind me of male chimpanzees and their dominance rituals,” Jane Goodall, the anthropologist, told me shortly before Trump won the GOP nomination. “In order to impress rivals, males seeking to rise in the dominance hierarchy perform spectacular displays: stamping, slapping the ground, dragging branches, throwing rocks. The more vigorous and imaginative the display, the faster the individual is likely to rise in the hierarchy, and the longer he is likely to maintain that position.”
In her book My Life With the Chimpanzees, Goodall told the story of “Mike,” a chimp who maintained his dominance by kicking a series of kerosene cans ahead of him as he moved down a road, creating confusion and noise that made his rivals flee and cower. She told me she would be thinking of Mike as she watched the upcoming debates.
– from When Donald Meets Hillary in The Atlantic
That’s one reason why rationally “winning” the debate (Clinton) may not translate directly into votes. And why telling the most lies and interrupting the most may even be to Trump’s advantage. History has shown that before. Trump is tapping into the anger and frustration of many in the US, and although his solutions are either nonexistent or terrible, these emotions bypass rationality for some voters.