Byron Katie has the best business model

I love The Work of Byron Katie and did it daily for many years1. I also love her business model. 

She gives all the essentials away for free. She makes it all available for free to anyone, in many languages through the website, online videos, podcasts, and more. Nothing is hidden. Nothing is held back – apart from what has to be learned through experience and more focused training. Anyone can learn and do the process for themselves.

At the same time, people buy her books, do her workshops and retreats, and do her training. I assume she is making a good business that way, which supports the whole project and all the free information.

For me, that’s an excellent business model. All the essential information and guidance are available for free. The threshold for entering and making use of her approach is as low as possible. And she is making good money from people who want to go deeper and learn what can only be learned through experience and gritty work under guidance. 

(1) I was introduced to it in the early 2000s (by Phyllis after a Breema class), joined a weekly practice group, read all her books, listened to all the audio I could get access to, did two retreats, and did most of the training. I did it just about daily for maybe fifteen years until I got trained in the Kiloby Inquiries and then focused on that mostly.


INITIAL DRAFT

BYRON KATIE HAS THE BEST BUSINESS MODEL 

I love The Work of Byron Katie and did it daily for many years. I also love her business model. 

She gives everything away for free. She makes it all available for free to anyone, in many languages. Nothing is hidden. Nothing is held back, apart from what has to be learned through experience and a more focused training. 

At the same time, people do her workshops and retreats, they do her training, they buy her books. She is making a good deal of money that way. 

For me, that’s a perfect business model. All the essential information and guidance is available for free. And she is making a good deal of money from people who want to go deeper and learn what can only be learned through experience and gritty work under guidance. 

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