They found it difficult to understand why, when soldiers were already provided with adequate protection goggles, there were still a high number of eye-related injuries. It turned out the problem was obvious: the goggles made them look – in their words – “like grannies”. Soldiers were issued with some new, cooler goggles created by designer Wiley X. Now they wear them all the time – even when they don’t need to. As a result, there has been a tremendous drop in the numbers of soldiers blinded in battle.
Another simple example of making it easy and attractive to do what is right, from BBCs article Dr Atul Gawande’s checklist for saving lives.
This can be applied to any area of life. How can we organize ourselves as a society and individuals in ways that makes it easy and attractive to do what supports life at all levels and over generations?